To promote the scholarship Optimé was offering, I created several social media posts that would be pushed out over several weeks, so potential candidates were aware of the availability. The scholarship campaign was successful with several strong candidates to choose from. Winners, as promised, were sent their cheque in the mail to help them through their post-secondary education.

The sharp angles carried through the posts were based off the accent on the Optimé 'e', and helps guide the viewer's eye through each post. Young sales people and graduates are shown in the images to communicate who the scholarship is for. The 25th Anniversary logo was displayed on each post, as it was created in celebration of that special milestone. As I knew I'd only have a few seconds to catch people's attention, I kept the messaging on the image to the point and purpose: that there was scholarship money available for university/college students, with a push for them to find out more and apply to the scholarship if they were applicable.

To share with French contacts directly over social media channels, the versions below were also created.