In celebration of their 25th anniversary, Optimé International launched a scholarship to help the next generation make a career in sales or business. A digital flyer with all the details and rules was created to be loaded on
optime.com where it could be viewed or downloaded and shared while the scholarship application period was open. An overview of the scholarship was given on the first page so potential applicants could quickly find out about the scholarship without having to dig too deep. The detailed application instructions and legalese came on following pages. The scholarship was open to both English and French applicants, so the digital flyer was done in both languages. The imagery was carried over and expanded upon from the scholarship's first introduction in the
Celebration Flyer that went out earlier.