By 2019, Optimé International had been in business for 25 years. For this important milestone, Optimé wanted to celebrate it with their current and past clients and colleagues. This was executed digitally on multiple platforms with its own new logo. For those on our mailing list, I created the digital flyer that was distributed with a personal message from the CEO.

Optimé has English and French clients, so the flyer was laid out and designed with both languages in mind. As can be seen with the French version below, the layout I created allowed for the addition text that was required, but was not too spacious for the English version, as can be seen in the image above.

There was a few different messages that had to be expressed all within a page. To make it easier and more appealing to read, I broke the message down into five distinct parts. The first was the headline, which summarized the whole point of the flyer and email, displayed in large bold type to catch the reader's attention and interest. The next three parts were broken down like mini articles, each with imagery that helped communicate the message while fitting within the Optimé brand; their thank you message, the announcement of a new scholarship, and of a new LinkedIn group all in celebration of their 25th Anniversary. The imagery and style can be seen again through the other initiatives to make it recognizable as part of the Anniversary celebration. The last section contained their main social media handles, to encourage them to connect with Optimé. All the links shown on the flyer, including the social media handles are live links so the reader could get to each with ease.