Every Friday on Instagram and Facebook, I would choose a movie or TV show that had sales people or selling in it to promote, with the film centered in the middle of the circled frame like below, a quick explanation what it was about and some fun or interesting facts about the film. Optimé called it Feature Friday. It was a fun way to engage with others on Instagram but still relate it back to the core of Optimé.

To launch Feature Friday I created the promo above. Taking advantage of the Optimé gold, I ran that colour, several filters and images of cameras, lenses and film to produce a rustic look - a nod to the movie industry's rich history and the fact the posts would dig into facts of the film such as of its making. Using circles with the secondary tan colours, I created an opening to emulate a camera lens and had the cameras and film in the center as the focus, since film would be the focus of the Feature Friday posts.

The frame below was the template I created for the Feature Friday posts. Inside the circle in the white space I'd have an image for the film that week. I made sure the title of the movie was always readable even if partly covered and a nice crop of the image was visible such as focused on the main character's face within the frame. The Feature Friday posts can be viewed on Optimé's Instagram channel.