The majority of the Optimé's social media posts were sales specific content, promoting their blogs with the use of content specific imagery and infographics. However, for special situations such as holidays or important announcements the style would vary though still carry the Optimé branding. Pictured here are a few examples. The first two shown above were used on their LinkedIn, Twitter, Facebook and Instagram channels for the Winter holiday season in 2019. Since it was a holiday post, there was not a heavy push of the brand but rather a more whimsical approach, with two laughing women representing joy, the falling snow adding a magical touch, and the simple greeting on the blue banner at the bottom signed from Optimé.

The posts pictured below were for the COVID-19 pandemic. As it began to sweep across the world, Optimé wanted to send out messaging to let people know they were taking the situation seriously, that they were still available to help them with their needs, that they wanted everyone to stay safe and they understood it was a difficult time for all. White type on a solid blue background with no images helped catch the viewer's attention being in stark contrast to the typically highly imaged based posts that were normally put out, and communicated a serious tone because of its straight forward manner. The following three messages were put out on their LinkedIn, Twitter, Facebook and Instagram channels.