To encourage advertisers to run ads in the Newmarket paper, The Era, I was told to use stats from the community newspaper impact report to show advertisers how effective advertisements are in The Era.

I stuck with our new branding standards such as the colour, photography style and typeface as it is an advertisement for our own product. I selected two of the most relevant stats - the one on the left proving a lot of the people who get the paper read it, and the one on the right proving that the advertisements have a direct positive effect on their spending habits, giving more business to our advertisers. I chose this particular background image as it shows a newspaper which represents The Era, a pair of glasses which represents our readers, and the computer which represents one direct effect readers report, including going to visit a website.