Centre for Automotive Research (CAR) at York University is a new centre for research and education at Lassonde School of Engineering. Design Lab was commissioned by the founder Alex Czekanski to create a brand for CAR, applying it across digital and print mediums including business cards, envelopes, letterhead, brochure and website.

To complete the CAR project, we conducted research to educate ourselves about engineering and automotive research. Using this, the identity of CAR was created. We created a wordmark graphic, colour palette, style and associated typefaces. The concept behind CAR was to represent it as a centralized hub that brings together various disciplines and minds. We wished to show the strength of the industry and its forward progression through bold letterforms and gradient blue. Design Lab designed all assets for the project, kept in contact with the client, managed the production with the printer, photographed the pictures for the applications, and managed the overall project.