Heart and Stroke Fundraiser
In the Metroland Media office, volunteers went on the Big Bike fundraiser for the Heart and Stroke Foundation each year, a group dedicated to fighting heart disease and stroke. To raise money for the ride, various departments, including the department I work in, initiated different fundraising events including a Bake & Book Sale, a Pancake Breakfast and an Icecream sale. I designed the posters for the Bake & Book Sale, the Book Sale and the Valentine 50/50 Grams.

I also ran and planned the Valentine 50/50 Gram event, the first fundraiser for the second year I was participating in raising money for the Heart and Stroke Big Bike. We raised more than 100 dollars for the Valentine Gram event, and created more than 100 grams, each fuzzy critter handmade by myself or another spirit committee member. Not only did we raise money for a good cause, we elevated the spirit of those in the office!


For the Bake & Book Sale, I created two versions and both went up around the office. The vertical version was styled like a vintage book, with a label containing the 'book title' on it, and images in the background. The images I hand drew, as the exact items being sold at the sale were yet to be determined. I drew various kinds of books and baked goods to communicate all the different kinds of goods that would be there, and also to inspire our bakers in what they could make.


For the horizontal version I kept it simple, laying out the illustrations like the goods would be in the actual Bake & Book Sale - all lined up on a horizontal surface. I limited the amount of text on the poster to the most important, and avoided full sentences if possible so passersby would get all the important information without requiring too much time commitment.


The next year when we had a Bake Sale again, I based it on the old poster so it would be familar to potential donors, but changed it up to reflect the new event.


For this year we had already raised some money before the Bake Sale, so to encourage more donations and using the baked goods as the theme, I created a Goal Meter to show how far we were so far to help promote people in the office to donate so we could reach our goal.

Through all our fundraisers we were able to raise enough money for the Big Bike ride for both years. If you want to find out more about the Heart and Stroke Foundation's Big Bike Fundraiser visit: