Every year, the Department of Design at York University creates a new poster to promote the department. The objective behind the poster design is to generate interest amongst new students, encouraging them to apply and enroll. The concept behind the piece is to show how ideas take form through the design medium, as oppose to showing just the final products as was done in the previous posters. Acknowledging the print and digital aspects of design, the poster depicts ideas in the process of taking its final form.